ABE - Marketing

Introduction:

The new Marketing programme allows students to specialise in a dynamic and creative area that can have a great impact on the bottom line of a company.

ABE will examine the Certificate level from June 2007; the Diploma level from December 2007 and the Advanced Diploma level from December 2008.

Students completing the programme will have the opportunity to progress to the final stages of a degree and will benefit from enhanced career prospects.

Course Name:

ABE (Certificate & Diploma in Marketing).

Details
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Entry requirements:

Certificate

No formal qualifications are required but applicants should demonstrate competence in English by the attainment of one of the following:

British Council - Intermediate Certificate in English/Upper Advanced Certificate in English
LCCI - English for Business (EFB) 1st or 2nd level
Pitman/City and Guilds - English for Speakers of Other Languages (ESOL)/English for Business and Communication

Diploma

Applicants must have obtained one of the following:

ABE Certificate
Two "A" Level passes plus four GCSE passes at Grade A, B or C, two of which must be English and Maths
Overseas qualifications which may be accepted by the Registrar as being equivalent to the above
ABE also welcomes applications from candidates without formal qualifications who have been in appropriate employment for at least two years. A reference letter from employer(s) must accompany such applications

Advanced Diploma

Applicants must have obtained one of the following:

ABE Diploma
A UK Honours Degree or Overseas equivalent
Other recognised qualifications of approved Overseas Institutes of Higher Education

The decision of the Council as to the suitability of the candidate shall be final.

Registration:

All candidates must be members of the ABE. Once the students have enrolled at Scott's College London, they will be guided for registration.

Syllabus

Certificate – 4 subjects

Introduction to Business
Introduction to Business Communication
Introduction to Quantitative Methods
Introduction to Marketing

Diploma part one – 4 subjects

Economic Principles and their Application to Business
Organisational Behaviour
Quantitative Methods for Business and Management
Principles of Marketing

Diploma part two – 5 subjects

Marketing Policy, Planning and Communication
Marketing Information Systems
Marketing in Action

Plus two from

Principles of Business Law
Human Resource Management,
Systems Analysis and Design

Further Information

Duration: 3 yrs

Pass marks :

Successful candidates will be awarded a graded pass in each subject. Credits or Distinctions will be awarded where applicable. All result slips show alphabetical grades; it is not the policy of The Association to disclose marks obtained.

Candidates will be allowed to resit any subject which they have failed but not subjects that they have passed.

Examinations :

The three-hour written examinations are held twice a year (usually first week in June and December). There is no limit to the number of subjects candidates may enter for but it is recommended that you sit no more than five subjects at one session.

The candidates need to register separately for the examination. The registration fee is charged per paper. The closing date of registration is two months prior to the actual examination date. The closing date is always displayed on the website and on the examination entry form.

Intake : January - February, June - July, August - September every year.

Career progression : After completing ABE course students can obtain their bachelor's degree at a number of UK and overseas universities.

Scott's College London is a Further and Higher Education institution, with a Registered Office address at: 47 - 49 Oxford Street, London W1D 2EB. Registered in England No. 4620586. Scott's College London (SCL), is inspected and regulated by the UK Office for Standards in Education (OfSted) through an accreditation by the British Accreditation Council (BAC). SCL also holds the UK government's (Border & Immigration Agency - BIA) international students Sponsor Licence number.